Every successful business actually delivers what it promises to its customers.

There’s a term for a person who takes other people’s money without delivering equivalent value: “scam artist.”

Value-Delivery involves everything necessary to ensure every paying customer is a happy customer: order processing, inventory management, delivery/fulfillment, troubleshooting, customer support, etc. Without Value-Delivery, you don’t have a business.

The best businesses in the world deliver the value they’ve promised to their customers in a way that surpasses the customer’s expectations. Customers like to get the benefits of their purchases quickly, reliably, and consistently.

The more happy customers a business creates, the more likely it is that those customers will purchase from the company again. Happy customers also increase the likelihood that they’ll others about what you do, improving your Reputation and bringing in even more potential customers.

Successful businesses satisfy their customers most of the time in the midst of a changing environment. Unsuccessful businesses fail to make their customers happy, lose them, and eventually fail.

Key Ideas we will work through are:

    Value Stream
    Distribution Channel
    Expectation Effect
    Predictability
    Throughput
    Duplication
    Multiplication
    Scale
    Accumulation
    Amplification
    Barrier to Competition
    Force Multiplier
    Systemization

    “A satisfied customer is the best business strategy of all.”
    Michael LeBoeuf, business professor and author of How to Win Customers and Keep Them for Life