Zunaid has been an invaluable consultant to me in two significant ways: He helped me to create my nutrition website www.thenutritionalinstitute.com, a business resource that has to me become a 'thing of beauty’, plus we’re about to start out on my next site www.intsportsnutrition.com. His technical expertise, combined with a really creative instinct makes him, in my mind, a master web designer. Secondly, Zunaid has been my business coach - he uses tried and tested psychological techniques to help me ‘drill down’ and identify the true values of the ventures that I aim to pursue - understanding where my drive comes from, along with eliciting a deeply resonating vision has fuelled my motivation for my ventures more than any standard goal setting exercise could do. Lastly, Zunaid is always there to help me when I need him and I hope to keep him close for a long time coming.
“I was looking for a fresh and practical upgrade to my business website; one which would reflect the look, feel and ethos of my business. Zunaid was incredible. He took the time to meet with me to discuss the business, get a feel for the business and find out what I wanted and was eager to offer practical suggestions and solutions. His turn around time for requests and alterations is quick and efficient. Nothing has been too much of a problem. He has been fantastic. Zunaid believes in developing a relationship with his client; he has gone a long way to securing ours!”
I met Zunaid during my position as Acting CEO for one of our South African based clients. We commissioned his services to design, develop and maintain a website platform for a high-level, annual conference.
In my experience of Zunaid I found him to be attentive, meticulous, thorough and very skilled in his field. He demonstrated high innovation and technical ability when delivering on expectations and provided a product that fit the organization’s needs and budget.
One thing that stood out for me was the care showed to us as his clients, particularly the post-sales attention that he gave. It became evident that he had taken the time to understand our business needs and that he was personally committed to ensuring the success of our project.
He is not only an astute businessman but also a hands-on expert of his craft.
Samia Andderson
CEO - The South African Planning Institute
Every successful business creates something of value. The world is full of opportunities to make other people’s lives better in some way, and your job as a businessperson is to identify things that people don’t have enough of, then find a way to provide it.
Offering value is not enough. If no one knows about what you have to offer, it doesn’t matter how much value you create. Without Marketing, no business can survive – people who don’t know you exist can’t purchase what you have to offer, and people who aren’t interested in what you have to offer won’t become paying customers.
Every successful business ultimately sells what it has to offer. Having millions of prospects isn’t enough if no one ultimately pulls out their wallet and says, “I’ll take one.” The Sales process begins with a prospect and ends with a paying customer.
Every successful business actually delivers what it promises to its customers.
There’s a term for a person who takes other people’s money without delivering equivalent value: “scam artist.”